Our Evolution: From Boutique Agency to Innovation Partner
Rooted in lifestyle & luxury, now leading with AI, the Metaverse, and storytelling.
About The Stylista Group
Founded in NYC, The Stylista Group has always specialized in lifestyle and luxury. Today, we’re evolving by integrating AI, emerging tech, and storytelling to help brands not just keep pace, but set the standard.
The Stylista Group is a digital marketing agency based in New York City ‘NYC’ specializing in online strategic campaigns for lifestyle and luxury brands.
Growing consumer-to-consumer ‘C2C’ trends are central to the buyer journey for lifestyle brands. We work in collaboration with you and your team to achieve measurable results for your campaigns to increase customer reach, build advocacy, and generate sales.
- What Drives Us
From Our Roots to What’s Next.
Over the past fifteen + years, nearly 90% of our clients come from referrals—proof of trust. Now we’re taking that trust further, combining proven results with next-gen innovation
Our journey started with providing digital marketing services to all types of businesses, but after a few years of assessing our strengths and opportunities, we realized that our niche is serving heritage lifestyle and luxury brands. In 2005, The Stylista Group became. We cater for and are industry experts in beauty, personal care, fashion and retail, high-end furniture, and boutique hotels.
2025+: The Evolution → AI-powered, storytelling-driven digital strategies.
Meet The Founder
Petia Abdur-Razzaaq is the Founder & Principal of The Stylista Group, a boutique agency that has partnered with lifestyle, luxury, and social-impact brands to deliver measurable results.
With over 15 years of experience, she has led high-impact campaigns, coached small businesses, and guided organizations to scale through digital transformation.
From 2019–2023, Petia served as a contracted speaker and trainer for the Grow with Google program, delivering hundreds of workshops across the U.S. through local partner organizations, helping entrepreneurs, nonprofits, and small businesses gain the digital skills they needed to grow.
Her expertise has also made her a trusted voice in the industry as a Constant Contact Authorized Expert and adjunct instructor in social media marketing. She continues to advise hundreds of entrepreneurs through the Goldman Sachs One Million Black Women: Black in Business program.
- What Drives Us
At Digitra, Everything We Do is Rooted in Purpose. Here's What Drives Us Forward.
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Vision
To become the most trusted digital growth partner for modern brands in Southeast Asia and beyond.
Mission
To empower businesses with digital strategies that drive measurable, sustainable growth.
- Why Choose Us
More Than Just Another Agency
We combine strategy, creativity, and performance to create marketing that works — and partnerships that last.
Performance First
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Strategy-Driven
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Creative with Intent
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Fast, But Thoughtful
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- Our Team
The People Who Make It Happen
Nadia Arista
Head of Strategy
Rifky Maulana
Performance Marketing Lead
Tania Widya
UI/UX Designer
