Has LinkedIn Become The New Facebook?

Brand Rewind Has LinkedIn Become The New Facebook? By TGS_Petia08Abd September 21, 2022 Image from WorkLife.News Since its founding in 2003, LinkedIn has been known as a site with its main focus being a place to connect with those in your professional network, share your work experience, and job recruitment. Wirth over 830 million users, […]
Netflix: Core Values vs. Cultural Differences

Brand Rewind Netflix: Core Values vs. Cultural Differences By TGS_Petia08Abd September 17, 2022 Netflix has recently been under fire with Gulf Arab nations for what these nations call “offensive” videos. According to a joint statement issued on behalf of a committee of the Gulf Cooperation Council, Netflix has allowed content on its platform that “contradicts […]
“IDK” What’s Better Than Popeye’s New Meal Campaign

Brand Rewind “IDK” What’s Better Than Popeye’s New Meal Campaign By TGS_Petia08Abd July 26, 2022 Ever become frustrated after not being able to decide what to eat? Well, Popeye’s is changing that with their new “IDK meal”. Their “IDK meal”, which stands for “I don’t know” is Popeye’s solution for those moments where you’re starving […]
Queen Bey of Marketing

Brand Rewind Queen Bey of Marketing By TGS_Petia08Abd June 28, 2022 It is no secret that Beyonce’s team has been ahead of the marketing curve when it comes to the music industry. Back in 2013, Beyonce shocked the entire world when she released her self-titled album one Friday morning. Not only was having an album […]
National News to National Geographic: Christian Cooper Lands New Show

Brand Rewind National News to National Geographic: Christian Cooper Lands New Show By TGS_Petia08Abd June 2, 2022 May 25th was one of the most horrific days of 2020. This day marked the arrest and murder of George Floyd, leading the country into an uproar against racial injustice. This also happened to be the same day […]
How Naomi Osaka is “Evolving” Female Athlete-Led Businesses

Brand Rewind How Naomi Osaka is “Evolving” Female Athlete-Led Businesses By TGS_Petia08Abd May 18, 2022 From becoming a four-time Grand Slam champion to being a leader in entrepreneurship, Naomi Osaka has shown that she is a force to be reckoned with. At only 24 years old, Osaka is looking to reach an even bigger milestone […]
A picture is worth 1000 words, so choose your brand’s logo CAREFULLY

Brand Rewind A picture is worth 1000 words, so choose your brand’s logo CAREFULLY By TGS_Petia08Abd May 4, 2022 We’ve all heard the saying, “a picture is worth a thousand words.” From a marketing perspective, we know that choosing a logo is a serious undertaking as the symbol selected needs to be a visual representation of the […]
Fraud, Falsification and Federal Arrests…Another NYC Politician Falls from Grace…

Brand Rewind Fraud, Falsification and Federal Arrests…Another NYC Politician Falls from Grace… By TGS_Petia08Abd April 20, 2022 “Looking for an honest politician is like looking for an ethical burglar” –H.L. Menken I’m sure that Henry Louis Mencken had good reason to make the above statement when he did. Unfortunately, decades later, his words still ring […]
What do makeup and donuts have in common? …RAVING FANS!

Brand Rewind What do makeup and donuts have in common? …RAVING FANS! By TGS_Petia08Abd April 4, 2022 I’ll keep this one “short and sweet” 😊. My first response to the new collaboration between Dunkin Donuts and e.l.f Cosmetics(dropped 4/3/22) was to laugh aloud. However, upon further investigation, I’ve concluded that this may be one of the most […]
Gabrielle Union Gets Real on LinkedIn

Brand Rewind Gabrielle Union Gets Real on LinkedIn By TGS_Petia08Abd March 17, 2022 I can’t say that I’ve always been a fan of Gabrielle Union, but I did begin to pay more attention to her and her body of work when I started watching “Being Mary Jane” a few years ago. On the show, Gabrielle […]